STRATEGI PENGEMBANGAN PARIWISATA DI WULENPARI GUNUNGKIDUL SELAMA PANDEMI COVID-19

Azzahara, Atiyah Indah (2022) STRATEGI PENGEMBANGAN PARIWISATA DI WULENPARI GUNUNGKIDUL SELAMA PANDEMI COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Wulenpari is a tourist destination that relies on natural wealth without changing or destroying its authenticity which is used as a tourist attraction, which is located in Jelok Village, Beji, Kepanewon Patuk, Gunungkidul Regency, D.I Yogyakarta. The purpose of this research is to find out the obstacles that wulenpari is currently facing in terms of internal (from within) and external (from outside) factors that can hinder the development of wulenpari during this COVID19, as well as to help find the right strategy in its development. Qualitative descriptive is the method used by the researcher followed by the SWOT analysis technique. The results of this research in the future are expected to be able to help managers by using strategies in developing wulenpari during the covid-19 pandemic.

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