STRATEGI PEMASARAN CURUG LAWE PADA MASA PANDEMI COVID-19 DALAM MEMPERTAHANKAN EKSISTENSI DAYA TARIK WISATA DI KABUPATEN PEKALONGAN

Syafila, Aida (2022) STRATEGI PEMASARAN CURUG LAWE PADA MASA PANDEMI COVID-19 DALAM MEMPERTAHANKAN EKSISTENSI DAYA TARIK WISATA DI KABUPATEN PEKALONGAN. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

Curug Lawe is located in the Petungkriono District, Pekalongan Regency, Central Java. Presenting views with beautiful panoramas in the form of trees, mountains, tree houses, and waterfalls. Providing a camping ground area with affordable camping package The study used qualitative research methods with data collection using observations, interviews aimed at managers, tourists and the public with data analysis using S.W.O.T analysis. It can be concluded that, Curug Lawe Tourism has great potential, it just needs a lot of updates and the right marketing strategies to increase the number of tourist visits, especially during the Covid-19 pandemic. Such as promotions through the internet, event procurement, collaboration with influencers and tourism ambassadors.

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