STRATEGI KOMUNIKASI DALAM PEMASARAN OBJEK WISATA PANTAI SINDEN GUNUNG KIDUL PADA MASA PANDEMI COVID-19

Bimo, Alexander Aryo (2022) STRATEGI KOMUNIKASI DALAM PEMASARAN OBJEK WISATA PANTAI SINDEN GUNUNG KIDUL PADA MASA PANDEMI COVID-19. Bachelor thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

The Covid-19 virus pandemic has had a huge impact on all types of businesses and tourism is one of the business sectors that has had such a huge impact. In this pandemic period, many tourist destinations persist to not close their tourist objects, but the right strategy is needed so that this business can survive. Communication strategy in marketing is one of the most effective strategies in marketing all types of products, including for marketing tourist destinations. The Gunung Kidul area is an area that has several beautiful and interesting beach tourist destinations, one of which is Sinden Beach. Sinden Beach has a suspension bridge that connects the beach with Kalong Island so it is very unique and can be used as a special interest tour for extreme tourism. However, this place is empty of visitors because it is not widely exposed and travel agents rarely recommend this place as a tourist destination. It is very interesting to study using communication strategies in marketing as an effort so that Sinden Beach can be used as a recommended tourist destination.

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