PENGARUH FAKTOR-FAKTOR KEPUTUSAN PARTISIPASI EVENT PADA DESTINASI DALAM PERSPEKTIF EVENT ORGANIZER

Sudarsi, Sudarsi (2020) PENGARUH FAKTOR-FAKTOR KEPUTUSAN PARTISIPASI EVENT PADA DESTINASI DALAM PERSPEKTIF EVENT ORGANIZER. Masters thesis, Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta.

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Abstract

The study is aimed to find out the variable effects of accesibility, organizer, accomodation, venue, and price through event participation decision. The research population were the event organizer in Yogyakarta and Central Java, however, the data was conducted through random sampling technique by 100 respondents of event organizer in Yogyakarta and Central Java. Based on the findings, it was found out that accesibility (X1) has positive and significant effect on destination in event organizer perceptictive. Organizer (X2) has positive and significant effects on the decision of event organizer participation. To conclude that the bigger event organizer the more numbers event participations. Accomodation (X3) has positive and significant effects on the decision of event organizer participation. Venue (X4) has positive and significant effects on the decision of event organizer participation. Price Perception (X5) has positive and significant effects on the decision of event organizer participation.

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